This thesis focuses on the process of personalization, socialization and communication today. It discusses the issue of changes to the traditional arrangement of society, manifested in a new form of individualism and its consequences for the individual and the whole society. The main line of the practical part of the thesis was to mediate social experience without the possibility of achieving artistic fulfillment. This includes seeking fulfillment in communication and cohesion or on the other hand, in conflict within the group of people who attended the exhibition. This effort was accompanied by reflections on the role of the contemporary artist and reforming the status of contemporary art and artwork as such (Does it make sense nowadays to constitute artistic artifacts, i.e. extra commodities in the oversaturated world of consumerism? To what extent is artwork an intellectual capital and when it becomes goods? Can be a situation that will not peak in any artistic experience considered a work of art?). The result of this work should be a confrontation between artist and audience. The confrontation could happen on the spot or in a broader sense after reviewing the event. The event was focused on viewer's action on such an occasion and his ways of coping with frustration, which the situation inevitably brought.